In February 2024, Aditya Birla Group entered the Rs. 80,000 Cr Indian decorative paints market with ‘Birla Opus’, investing Rs. 10,000 Cr. The company aims to establish six manufacturing facilities nationwide by 2025. Birla Opus recently held a trade expo in Delhi as part of its ambitious plans to showcase its products and host brand and product expos in 175+ towns across the country. The company heralds its market presence through an extensive outdoor campaign too, starting this month onwards Birla Opus products will be available across India through a strong dealer network. With a vision to become one of India’s premier paint brands, Birla Opus offers a diverse portfolio of 145+ products and 1,200+ SKUs, including water-based paints, enamels, wood finishes, and wallpapers, featuring 2,300+ tintable color options.
Birla Opus showcased various colors and demonstrated how the paints could contribute to the upliftment of the trade fraternity. Additionally, Birla Opus has been facilitating various social upliftment and environmental conservation projects.
Birla Opus gives an ode to the vibrant capital city of New Delhi as part of its shade catalogue. Inspired by the city’s rich history, tourism landmarks, bustling street markets, and diverse cuisine, Birla Opus introduces a range of unique shades. From the soft hues of ‘Delhi at Dawn’ to the warm tones of ‘Visitors at Delhi’, each shade captures the essence of this dynamic cityscape.